Monday, June 7, 2010

Is your business prepared for the mobile revolution?

The newest mobile computing device (a.k.a Apple Tablet or iPad) lays claim to revolutionize how we consume web content. To further support this claim, Apple announced last week that it had reached a company milestone by selling more than two million iPads in less than 60 days. This averages out to 35,000 units a day. The iPhone during its debut took 74 days to reach 1 million units in sales.

Regardless of what owners of the iPad use the unit for, it is quite clear that the trend in computing is moving more towards the mobile platform. Most people now look for information while on the go using a mobile phone or other similar device.

As a business owner, this means the traditional way of prospects looking up your business (and I don't mean the phone book) is changing. You should reflect on what type of experience prospects have if they were to inquire about your services on a mobile device.

You may have a strong online presence and a killer website when people search for you using a notebook or desktop computer. But how does this come across on a mobile device? The iPad's 9.7 inch screen for example can be displayed in portrait or landscape mode. Notebook and desktop monitors are designed with a landscape orientation and thus all websites are viewed in landscape mode. What happens when visitors view your website using the default iPad portrait orientation? You guessed it... the page is shrunk to fit the screen view which almost makes it unreadable. With shrinking user attention spans, you quickly loose the opportunity to present the most valuable information to a prospect who then ends up skipping over to your competitor.

It is thus crucial to ensure that your business presence on the mobile platform is as strong or better than your business presence on the traditional notebook/desktop platform.

As the New York Times reported last week, the most important technology product no longer sits on your desk, but rather fits in your hand.

Is your business prepared for the mobile revolution?